Global Strategic Management Question Paper
Global Strategic Management
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2009
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION
BBA 610: GLOBAL STRATEGIC MANAGEMENT
DATE: Friday
27th November 2009
TIME: 2.00pm-5.00pm
INSTRUCTIONS:
Answer question One and any other Two
1.
Suppose you work for Sony Corporation whose headquarters are in Japan and has a number of subsidiary operations in some African countries including Kenya. The East and South Africa operations are managed by the Head of East and South Africa. The company is considering entering the Zimbabwean market, before the end of this year. What kind of suggestions or recommendations would you make to management with regard to:
i)
How to enter the market [8marks]
ii)
The likely risks [5marks]
iii)
How the global company can cope with this risk [7marks]
2.
Describe and evaluate the four major theories of International trade and show how relevant they are to a global manager. [20marks]
3.
a)
There are four main economic groupings that influence world trade. Name and explain why these groupings are important to global company management. [10marks]
b)
The primary political consideration of any global marketer is the stability of the Government of its foreign markets. Why is this the case? Apart from this consideration, explain clearly three other political considerations the marketer should be aware of. [10marks]
4.
‘As markets grow more homogenous across countries and global competitors wins out locally, there is no avoiding globalization.’ Examine this statement with reference to the key drivers and restraints of globalization. [20marks]
5.
a)
International business financing is dependent more upon the strategies of management than the regulations of international business. Critically examine this statement. [12marks]
b)
Culture is a factor that can spell doom or boom for a Global firm. Explain this statement clearly bring out both scenario stated above. [8marks]
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