Global Management Question Paper
Global Management
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2010
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
BBE 510:
GLOBAL MANAGEMENT
DATE: Friday, 3rd December, 2010
TIME: 9.00 a.m. – 12.00 p.m.
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INSTRUCTIONS: Attempt any FOUR questions.
Q.1
a)
XYZ ltd intends to engage in global business. Explain the motivation behind entering into global business and discuss the challenges that the firm may face in the global markets. (13 marks)
b)
Discuss the meanings of Ethnocentric, Polycentric and Geocentric attitudes towards global business and explain the differences between global and international firms. (12 marks)
Q.2
Write brief notes on each of the following entry and operational modes to global markets.
i)
Exporting and contract manufacturing
(10 marks)
ii)
Licensing and joint ventures
(15 marks)
Q.3
Understanding of Global environmental variables is key in the development of competitive advantage for firms that operate abroad. Discuss the major factors in the following environments:
i)
The Socio-cultural factors
(15 marks)
ii)
Political legal factors
(10 marks)
Q.4
a)
Discuss the arguments for and against Foreign Direct Investment and what can be done to counter the spirit of nationalism in developing countries like Kenya (15 mark)
b)
Discuss the strategies for developing competitive advantages in global
markets. (10 marks)
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