Marketing Management Seminar Question Paper
Marketing Management Seminar
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2008
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
INSTITUTIONAL BASED PROGRAM
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION
BBA 625: MARKETING MANAGEMENT SEMINAR (PAPER)
DATE: WEDNESDAY, 9TH JULY 2008 TIME: 9.00 A.M. – 12.00 NOON
INSTRUCTIONS: Attempt four questions including Question One.
1.
Does the presence of a marketing department mean a firm is following the
marketing concept? Explain. (15 marks)
2.
Brand names and mass media advertising are vitally important aspects of
marketing today. Discuss. (15 marks)
3.
Should firms consider consumer interests as well as consumer wants?
(15 marks)
4.
What are the benefits of strategic planning in marketing?
(15 marks)
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