Global Marketing Question Paper
Global Marketing
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2011
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 613: GLOBAL MARKETING
DATE: FRIDAY, 4TH FEBRUARY 2011 TIME: 2.00 P.M. - 5.00 P.M.
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO.
Question One
a)
Explain the characteristics that differentiate global marketing from domestic marketing. (15 marks)
b)
Explain the nature of the international marketing environment. (15 marks)
Question Two
Explain the main areas of planning for global markets. (15 marks)
Question Three
Discuss the various modes of entry into foreign markets. (15 marks)
Question Four
Discuss the role of the various levels of regional groupings to global marketing. (10 marks)
Question five
Discuss the marketing mix set for a global marketing program. (15 marks)
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