Strategic Management Question Paper
Strategic Management
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2008
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
INSTITUTIONAL BASED PROGRAM
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 503: STRATEGIC MANAGEMENT
DATE: TUESDAY, 8TH JULY 2008
TIME: 2.00 P.M. – 5.00 P.M.
INSTRUCTIONS:
1.
The paper contains five questions.
2.
Attempt question one and any three other questions.
3.
Additional marks will be obtained for real life examples and clarity of issues.
1.
(a)
The Top Management have specific roles as stakeholders of the strategic management process. With appropriate examples discuss these roles. [12 marks]
(b)
Strategic management is a process consisting of a series of steps. Discuss these steps and outline the value of strategy to educational institutions in Kenya. [16 marks]
2.
(a)
Clearly distinguish between corporate and business strategy and discuss the dimensions of strategic decisions in public sector organisations. [16 marks]
(b)
Explain the major factors that should be considered within the external environment in strategy formulation and control. [8 marks]
3.
(a)
Discuss the strategic planning process and the role of strategic plans in today’s customer oriented organisations. [10 marks]
(b)
Explain the importance of mission statements and the information that should be included in a good mission statement. [14 marks]
4.
(a)
Discuss the five forces model as suggested by Michael Porter for industry analysis and formulation of appropriate business strategies. [18 marks]
(b)
Suggest the weaknesses of this model to forms that operate in different industries in Kenya. [6 marks]
5.
Explain the ‘pros’ and ‘cons’ of social responsibility to forms that operate within the educational sector in Kenya. [24 marks]
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