Marketing Research Question Paper
Marketing Research
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2010
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SUPPLEMENTARY/SPECIA EXAMINATION FOR THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION
BBA 600: MARKETING RESEARCH
DATE:
Tuesday 21st September 2010
TIME: 9.00a.m – 12.00p.m
INSTRUCTIONS: Answer question ONE and any other TWO questions.
1.
Discuss the relevance of Marketing Information System (MIS) to marketing research. [15marks]
What is the importance of studying marketing research. [15marks]
2.
Discuss the types of research designs that a marketing researcher can use. (Give practical example). [15marks]
3.
a)
Highlight the two main sources of data that a marketing researcher can use. [5marks]
b)
Briefly discuss the sampling methods that may be used in Research. [10marks]
4.
Discuss the advantages and disadvantages of using a questionnaire as an instrument of data collection. [15marks]
5.
Briefly discuss the 3 steps that you would undertake in coming up with a research proposal. [15marks]
6.
“Sample size is irrelevant in any research work” Critically discuss this statement [15marks]
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