Strategic Marketing Management Question Paper
Strategic Marketing Management
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2010
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SPECIAL/ SUPPLEMENTARY EXAMINATION FOR THE DEGREE OF
MASTER OF BUSINESS ADMINSTRATION
BBA 602: STRATEGIC MARKETING MANAGEMENT
===============================================================
DATE: Thursday 30th September, 2010
TIME: 9.00 a.m – 12.00 Noon
INSTRUCTIONS:
Answer Question ONE and any other TWO.
1.
a)
You have been approached by Zero consultants to advice them on the various guidelines for market – oriented management. Briefly highlight these guidelines. [20 marks]
b)
Discuss the focus which a good strategic marketing plan should analyse to provide its foundation [10 marks]
2.
A marketer needs to strategic analyse the various environments affecting his work. Explain the analysis which you would consider under the Macro trend. [15 marks]
3.
Enumerate the various functions of brands for the buyer and show the benefits of brands to the selling company. [15 marks]
4.
What aspects should a Marketing Chief Executive consider in implementation of Marketing Strategy [15 marks]
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