International Marketing Question Paper
International Marketing
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2009
KENY ATT A UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
BRA 306: INTERNATIONAL MARKETING
DATE:
Monday 17thAugust 2009
TIME: 11.00am-1.00pm
INSTRUCTIONS:
Answer three questions only.
I.
The international markets can generally be divided into several geographic segmentations. Choose any such two blocks of the world market and discuss two challenges and two advantages associated with marketing to them. [20marks]
2.
With the aid of practical examples discuss four elements of the technological environment that international marketers may have to contend with. [20marks]
3.
In relation to international marketing discuss four possible causes of conflict between foreign firm and the host nation. [20marks]
4.
Briefly discuss the concepts of standardization and adaptation with reference to the marketing mix variables. [20marks]
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