Global Marketing Question Paper
Global Marketing
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2010
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SUPPLEMENTARY/SPECIA EXAMINATION FOR THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION
BBA 613: GLOBAL MARKETING
DATE: Monday, 20th September 2010
TIME: 9.00 a.m - 12.00 Noon
INSTRUCTIONS:
ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS
1.
a)
Discuss the defining nature of global marketing . [15 marks]
b)
Explain the main challenges faced in international marketing and their implications for the marketing mix. [10marks]
2.
Explain the main strategies companies use to participate in foreign markets . [15 marks]
3.
Explain the main forms of regional groupings and their role in international marketing. [14 marks]
4.
Explain then planning processes for international marketing. [15 marks]
5.
Describe the nature of the environment for international marketing. [15 marks]
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