Marketing Seminar Question Paper
Marketing Seminar
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2010
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SUPPLEMENTARY EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
BBA 625:
MARKETING SEMINAR
DATE: Friday, 24th September, 2010
TIME: 9.00 a.m. – 12.00 p.m.
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INSTRUCTIONS:
Attempt question FOUR and any other TWO questions.
Q.1
Identify the major components of strategic marketing planning and explain how they are interrelated. (15 marks)
Q.2
Why is motivation of marketing personnel important in implementing marketing planning? (15 marks)
Q.3
Discuss any five trends in the field of marketing. (15 marks)
Q.4
Xanadu is worried of challenges ahead of him if he has to enter and trade in any of the East African Community countries. Outline the possible internal and external environmental factors that could be contributing to the fears of Xanadu. (30 marks)
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