Marketing Management Seminar Question Paper
Marketing Management Seminar
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2008
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
BBA 625: MARKETING MANAGEMENT SEMINAR
DATE: Thursday 4th December, 2008
TIME: 9.00 a.m. – 12.00 noon
INSTRUCTIONS
Attempt question one and any other two.
Q1.
You have been recently appointed the Chief Executive Officer for Kenyatta University. What are the three tasks of marketing management would you undertake? [30 marks]
Q2.
What domestic and foreign environmental factors likely to affect your strategic plans as CEO for Kenyatta University? [15 marks]
Q3.
Identify the steps in buying processes of:
(a)
Consumer marketing
(b)
Industrial marketing
Q4.
It has been argued that “Marketing Orientation is not ideal for government and not–for–profit organizations”. React to this statement. [15 marks]
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