Marketing Management Question Paper
Marketing Management
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2010
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SPECIAL/SUPPLEMENTARY EXAMINATION FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
BBA 504: MARKETING MANAGEMENT
DATE: Friday, 1st October 2010
TIME: 2.00 p.m – 5.00 p.m
INSTRUCTIONS: Answer Question ONE and any other TWO Questions
QUESTION ONE
a)
Discuss the nature of marketing and its contribution to the performance of organizations. [ 15marks]
b)
Discuss the contributions of the various marketing philosophies to marketing [ 15 marks]
QUESTION TWO
Discuss the concept pf product life cycle and its role in marketing. [ 15marks]
QUESTION THREE
Explain the various pricing strategies companies use for products or services. [ 15 marks]
QUESTION FOUR
Explain the concept of branding and the set of strategies used by marketing firms. [15 marks]
QUESTION FIVE
Distinguish between consumer and industrial markets. [15 marks]
More Question Papers
Exams With Marking Schemes
Popular Exams
Mid Term Exams
End Term 1 Exams
End Term 3 Exams
Opener Exams
Full Set Exams
Return to Question Papers