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Ccm105: Media And Society Question Paper

Ccm105: Media And Society

Course:Bachelor Of Arts In Communication And Media Studies

Institution: Kenyatta University question papers

Exam Year:2016

Instructions
Answer question one and any other two questions
1 a) With clear examples, explain the process of mass communication.
b) Differentiate between normative and critical theories of mass media giving relevant examples in each category.
c) Discuss four factors that guide journalists in the selection of news source.
d) Cultural sovereignty and economic are the two main reasons for government regulation of mass media. Explain why.
e) Briefly describe any four challenges of maintaining privacy in the new media age.
2 a) Explain the role of advertising in the mass media structure and operations.
b) Describe how advertising contributes to;
i. Stereotyping and role assignment
ii. Media representation
3 a) Define news as a concept and describe its nature and social phenomena.
b) Give the two main categories of news and explain why this distinction is important in discussing the role of media in the society.
c) Explain three factors that guide the editor in the selection of news stories for publication.
4 a) With clear examples, discuss the concept of public interest in relation to mass media.
b) Explain how media commercial interests and ownership structures affect the performance of media as a custodian of public interest.
5 The enactment of the journalism code of ethics into law is a threat to media freedom in Kenya. Discuss this statement in the relation to live media council of Kenya Act (2013).

Ccm105: Media And Society Question Paper

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