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Pu-Bus 102: Business Studies Ii Question Paper

Pu-Bus 102: Business Studies Ii

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2013

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2013 TRIMESTER
DEPARTMENT OF MARKETING AND MANAGEMENT
PRE-UNIVERSITY PROGRAMME
PU-BUS 102: BUSINESS STUDIES II
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1.
a) Explain the relevance of accounting information to the following
i. Managers (2 marks)
ii. Investors (2 marks)
iii. Bank (2 marks)
iv. Tax inspectors (2 marks)
v. Business owner (2 marks)
b) Describe the features of monopolistic competition (10 marks)
c) Citing relevant examples, explain the various human resource that are necessary to business undertaking (10 marks)
Q2.
a) Differentiate between a demand curve and demand schedule. (4 marks)
b) Discuss eight factors that influence the demand of a given commodity. (16 marks)
Q3. Using appropriate examples, describe the various types of product markets. (20 marks)
Q4.
a) Explain three bases of market separation. (6 marks)
b) Explain why the government usually takes keen interest in business conducted by its citizens. (14 marks)
*END*

Pu-Bus 102: Business Studies Ii Question Paper

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