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Ckd 071: Marketing Fundamentals Question Paper

Ckd 071: Marketing Fundamentals

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2013

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2013 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
DIPLOMA IN BUSINESS STUDIES PROGRAMME
CKD 071: MARKETING FUNDAMENTALS
Duration 2 hrs
Instructions: Answer Questions ONE and other TWO questions
Q1.
a) Define the following:
i. Marketing (2 marks)
ii. Customized products (2 marks)
iii. Distribution of products (2 marks)
iv. Promotion (2 marks)
v. Price (2 marks)
b) Discuss the importance of marketing (10 marks)
c) State the uses of middlemen in any business. (10 marks)
Q2. With illustrations discuss the product life cycle (20 marks)
Q3. Technology has been important in the marketing arena. What are the challenges faced when using technology in the market environment. (20 marks)
Q4. Competition can be a challenge when a business is experiencing financial challenges. What strategies could be used to help a product thrive in such environment? (20 marks)
*END*

Ckd 071: Marketing Fundamentals Question Paper

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