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Cmm 611: Global Strategic Management Question Paper

Cmm 611: Global Strategic Management

Course:Masters Of Business Administration

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2015

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
JANUARY-APRIL 2015 TRIMESTER
FACULTY OF COMMERCE
MBA PROGRAMME
CMM 611: GLOBAL STRATEGIC MANAGEMENT
Duration 3 hrs
Instructions: Answer THREE questions
Q1.
a) Understanding why firms globalize has engaged authorities over ages. Pick out any global company current trading in Kenya and use at least FOUR theories to explain its globalization of business. (20 marks)
b) Provide the significance of environment analysis to a company of your choice. Choose briefly outlining the frameworks you would use to document environmental forces operating in Africa. (10 marks)
Q2. Assume you have been chosen as a director of strategy in multinational company with active presence in FIVE continents. You assemble all managers to explain why the company would choose to operate in foreign markets. What would you say? (15 marks)
Q3. Suppose Coca-Cola would like to review all option available to enter foreign markets that they are not currently strong in and they seek your support to explain possible foreign entry modes, what would you emphasize? (15 marks)
Q4. There are several options available for a global to structure its business to operate effectively in the global market. Pick a company well known to you and explain how its structure is best suited for its business. (15 marks)
*END*

Cmm 611: Global Strategic Management Question Paper

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