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Cmk 121: Principles Of Marketing Question Paper

Cmk 121: Principles Of Marketing

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMK 121: PRINCIPLES OF MARKETING
Duration 2 hrs
Instructions: Answer Question one and ANY OTHER TWO questions.
Q1.
a) Contrast between core marketing concepts and marketing management concepts. (10 marks)
b) With the help of suitable examples explain the types of publics found in the marketing environment. What trends in the natural environment should a marketer be aware of? (10 marks)
c) To be useful how should market segments be? (5 marks)
d) Explain important decisions in the development and marketing of individual products and services. (5 marks)
Q2.
a) What issues needs to be considered when responding to price changes? (4 marks)
b) Explain pricing strategies a company would use for customers located in different parts of the country or world. (10 marks)
c) Explain external factors affecting pricing decisions. (6 marks)
Q3. Explain the major steps in the process of new product development. (20 marks)
Q4. Discuss how consumer behavior is also influenced by social factors and personal factors. (20 marks)
*END*

Cmk 121: Principles Of Marketing Question Paper

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