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Cmh 325: Business Research Methods Question Paper

Cmh 325: Business Research Methods

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMH 325: BUSINESS RESEARCH METHODS
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1. Business research is the application of the scientific method in searching for the truth about business phenomena. Write short notes on the following.
a) Scientific research (10 marks)
b) Business research methods (20 marks)
Q2. There are several reasons why it is important to adhere to ethical norms in business research. Comment on the following:
a) Norms promote the aims of research (5 marks)
b) Values are essential to collaborative research (5 marks)
c) Researchers become more accountable to the public (5 marks)
d) Values build public support to research. (5 marks)
Q3. ‘Business research is designed to facilitate the managerial decision making process for all aspects of the business.’ Comment on this statement. (20 marks)
Q4. The difference between qualitative and quantitative methods are not to be neglected because they underline the fitting design of a research. Describe the various clusters of each of the two. (20 marks)
*END*

Cmh 325: Business Research Methods Question Paper

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