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Cmm 321: Entrepreneurship Question Paper

Cmm 321: Entrepreneurship

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2009

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
1st TRIMESTER 2009
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMM 321: ENTREPRENEURSHIP
Duration 2 hrs
Instructions: Answer question ONE and any other TWO questions
Q1. Entrepreneurs are people who “see” and “hear” what others do not. They find opportunities where others see confusions and contradictions. Prepare a public speech to encourage Kenyans to become entrepreneurs. In your speech address the following concepts.
a) Discuss the different traits of entrepreneurs. (4 marks)
b) Analyze the competencies required in starting and managing a business. (9 marks)
c) Use the myth to explain why small businesses fail. (10 marks)
d) Critic the factors leading to entrepreneurship. (7 marks)
Q2. Entrepreneurship is a dynamic process of creating incremental wealth.
a) Discuss the role of the government in improving performance of small enterprises. (10 marks)
b) Analyze the essential ingredients for becoming an entrepreneur. (10 marks)
Q3. Managing a business is an important role of an entrepreneur.
a) Discuss three ways in which entrepreneurs use business finance. (10 marks)
b) Describe the role of an entrepreneur in social responsibility. (10 marks)
Q4. Business plan plays a major role in achieving business objectives. Analyze the key marketing concepts to consider when preparing a marketing plan. (20 marks)
*END*

Cmm 321: Entrepreneurship Question Paper

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