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Cmk 408: International Marketing Question Paper

Cmk 408: International Marketing

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2004

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
1st SEMESTER 2004
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMK 408: INTERNATIONAL MARKETING
Duration 3 hrs
Instructions: Answer ALL questions
Q1.
a) Discuss the relevance of product standardization to the third world economies. (5 marks)
b) With the help of examples, discuss the key dimensions of the three phases of a firm’s internationalization process. (9 marks)
Q2.
a) Globalization of the world markets has forced international firms to form strategic alliances for corporate survival. Explain the salient features of this strategic alliances. (5 marks)
b) “culture is pervasive in all marketing activities ”. Discuss. (9 marks)
Q3. Citing relevant examples, critically evaluate how different product attributes may be adapted in the diverse international marketing environment. (14 marks)
Q4.
a) Explain the major determinants of international pricing decision. (9 marks)
b) Explain the main organizational structures that are used by international marketers. (5 marks)
Q5. Basing your answer with a specific regional integration or world trade organization or part thereof, critically assess its objectives, functions, and roles in enhancing the global trade. (14 marks)
*END*

Cmk 408: International Marketing Question Paper

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