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Cmm 521: Business Research Methods Question Paper

Cmm 521: Business Research Methods

Course:Masters Of Business Administration

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2015

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2015 TRIMESTER
FACULTY OF COMMERCE
MBA PROGRAMME
CMM 521: BUSINESS RESEARCH METHODS
Duration 3 hrs
Instructions: Answer ANY FOUR questions
Q1.
a) Outline the features that make business and management research distinctive from research in other fields. (5 marks)
b) Distinguish the key differences between basic and consultancy research. (10 marks)
Q2.
a) Explain how you will go about literature research to come up with research ideas. (10 marks)
b) Which literature would you search first? (5 marks)
Q3. Define the terms ontology and epistemology and explain their relevance to business research. (15 marks)
Q4. Explain the difference between quantative data collection techniques and analysis procedures. (15 marks)
Q5. Evaluate the suitability of secondary data for answering research questions in terms of:
a) Coverage (4marks)
b) Validity (2.5 marks)
c) Reliability (2.5 marks)
d) Measurement bias (6 marks)
Q6. Discuss the main advantages and disadvantages of conducting surveys. (15 marks)
*END*

Cmm 521: Business Research Methods Question Paper

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