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Cmk 424: Topics In Management Question Paper

Cmk 424: Topics In Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMK 424: TOPICS IN MANAGEMENT
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1.
a) Marketing oriented firms like unilever has global presence and wide market share. Explain the main component of market orientation that are evident in unilever (8 marks)
b) Marketing led firms should be proactive in spotting trends that may affect their operations. Describe some of the trends and their impact on business. (6 marks)
c) Describe the key component of internal marketing mix in an organization. (5 marks)
d) The success of an organization is determined by how well they deliver value to its stakeholders. Explain the components of financial value drivers. (6 marks)
e) Firms develop new products for diverse reasons, explain the term new product. (5 marks)
Q2.
a) Mckinsey’s model is mostly used in illustrating how culture fits into an organization. Explain how the model can be applied. (14 marks)
b) Explain the importance of budgeting in marketing oriented firm. (6 marks)
Q3.
a) Discuss the main factors that may lead to a situation of declining market and how the situation may be solved. (12 marks)
b) Explain how an organization may use market sensing as tool of remaining competitive in the market. (8 marks)
Q4.
a) The market place has become volatile and unpredictable; describe the new changes that have come into market place. (8 marks)
b) Pricing decisions are key determinants of product success in the market; explain various price adaption methods that a firm may use. (12 marks)
*END*

Cmk 424: Topics In Management Question Paper

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