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Cmm 321: Entreprenuership Question Paper

Cmm 321: Entreprenuership

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
KISUMU CITY CAMPUS
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMM 321: ENTREPRENUERSHIP
Duration 2 hrs
Instructions: Answer Question ONE and ANY other TWO questions.
Q1.
a) Discuss the seven statements that can be categorized as myths of entrepreneurship. (6 marks)
b) Analyze the elements of the operational environment of a business. (10 marks)
c) Omondi has launched the first luxury ship that moves along the lake Victoria parts. Discuss the first mover advantages his company will enjoy. (5 marks)
d) Discuss the importance of the different elements of a financial plan. (6 marks)
e) Explain the importance of the different elements of a financial plan. (3 marks)
Q2.
a) Discuss the implication of the different categories of culture based on hefstede’s model (10 marks)
b) As a manager of a company which function would you undertake to ensure its proper management? (10 marks)
Q3.
a) Beatrice started a manufacturing company that has rapidly expanded and is in the growth stage of its lifecycle. She is very stressed due to inability to cope with the various roles she has to play. Explain to her how she could use the principles of time management to cope with pressure on time. (10 marks)
b) Discuss the understanding of the concept of entrepreneurship across the dispensation listed below:
i. Earliest period. (2 marks)
ii. Middle age (2 marks)
iii. 17th century (2 marks)
iv. 18th century (2 marks)
v. 21st century (2 marks)
Q4.
a) Given the different owner manager and entrepreneurs it is not conceivable that a person can be a non-entrepreneur. Discuss the different types of entrepreneurs and owner managers one can be. (10 marks)
b) If you were a manager of a country wide company, which elements of the promotional mix would you apply? (10 marks)
*END*

Cmm 321: Entreprenuership Question Paper

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