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Cmk 421: International Marketing Question Paper

Cmk 421: International Marketing

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMK 421: INTERNATIONAL MARKETING

Duration 2 hrs
Instructions: Answer Question ONE and ANY other TWO questions.
Q1.
a) Explain the term “protectionism” and discuss the reasons why a country like Kenya would increasingly practice protectionism. (15 marks)
b) Differentiate between mandatory and discretionary adaptation. Discuss reasons why an organization would practice mandatory adaptation and factors discretionary adaptation. (15 marks)
Q2. Discuss joint ventures as an entry strategy option to the international market, and the circumstances that favour them as a strategy. (20 marks)
Q3.
a) Discuss the reasons why an organization such as Sasini tea would choose to market their products globally. (12 marks)
b) Write short notes on the following:
i. Jaw boning
ii. Tariffs
iii. Expropriation (8 marks)
Q4. Explain the different organizational designs that a company marketing its products internationally can use. Discuss the factors that affect the organizational design chosen. (20 marks)
*END*

Cmk 421: International Marketing Question Paper

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