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Dlis 119: Public Relations And Marketing Question Paper

Dlis 119: Public Relations And Marketing

Course:Bachelor Of Library And Information Science

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2015

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2015 TRIMESTER
FACULTY OF SCIENCE
DEPARTMENT OF LIBRARY AND INFORMATION SCIENCE
DLIS 119: PUBLIC RELATIONS AND MARKETING

Duration 2 hrs
Instructions: Answer question ONE and any other TWO questions.
Q1.
a) Explain the functions of public relations in an organization. (8 marks)
b) Analyze the steps in marketing research process in public relations. (8 marks)
c) Explain the qualities of a good public relations practioner. (6 marks)
d) Highlight the steps in public relations process. (10 marks)
Q2.
a) Compare public relations and advertising. (10 marks)
b) Discuss the principles of public relations ethics that guide members of staff. (10 marks)
Q3.
a) Organizing a press event is a process. Discuss the steps involved. (10 marks)
b) Analyze the components of a good public speech. (10 marks)
Q4.
a) Discuss the steps in marketing communication process. (12 marks)
b) Good presentation of news release contributes to happier relationships. Discuss four factors to consider when releasing news. (8 marks)
*END*

Dlis 119: Public Relations And Marketing Question Paper

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