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Cmk 424: Topics In Marketing Management Question Paper

Cmk 424: Topics In Marketing Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2011

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2011 TRIMESTER
FACULTY OF COMMERCE
REGULAR PROGRAMME
CMK 424: TOPICS IN MARKETING MANAGEMENT
Duration 2 hrs
Instructions: Answer Questions ONE and ANY OTHER TWO questions
Q1.
a) Using relevant examples, explain the pros and cons of the pull and push digital marketing strategies. (12 marks)
b) Compare and contrast green marketing form the conventional marketing practices. (8 marks)
c) Describes the salient features and importance of network marketing in Kenya today. (10 marks)
Q2. Critically examine how financial institutions in Kenya undertake marketing financial services. Give relevant examples. (20 marks)
Q3. Explain the strategies used to develop a customer – oriented culture and highlight the challenges of implementing customer relationship marketing among industrial sector firms in Kenya. (20 marks)
Q4. Critically assess the role and effect of place and nations marketing in the social economic development of Kenya. (20 marks)
*END*

Cmk 424: Topics In Marketing Management Question Paper

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