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Cmk 413: Internet Marketing Question Paper

Cmk 413: Internet Marketing 

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014



THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF MARKETING AND MANAGEMENT
CMK 413: INTERNET MARKETING
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1.
a) Examine the Michael Porter’s 5 forces on the internet. (10 marks)
b) Using examples, examine the various strategies the Kenyan government is using to entrench the digital strategy. (10 marks)
c) What are the key benefits of digital media to marketers? (10 marks)
Q2. Explain the digital strategy development process. (20 marks)
Q3. Discuss the various promotional channels available in the internet highlighting their advantages and disadvantages. (20 marks)
Q4. Analyze the internet macro environment. (20 marks)
*END*




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