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Bucu 004 Communication Skills Question Paper

Bucu 004 Communication Skills

Course:Entrepreneurship

Institution: Mount Kenya University question papers

Exam Year:2016

MOUNT KENYA UNIVERSITY
UNIVERSITY EXAM 2015/2016
SCHOOL OF BUSINESS AND ECONOMICS
DEPARTMENT OF MANAGEMENT
BACHALOR DEGREE
UNIT CODE BUCU 004 UNIT TITLE ENTREPRENEURSHIP
DATE AUGUST 2016. MAIN EXAM TIME 2 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO
SECTION A
QUESTION ONE
a) list five challenges facing entrepreneurs in Kenya today. (5marks)
b) explain five characteristics of an entrepreneur (5marks)
c) discuss three methods of generating a business idea (6marks)
d) bring out five benefits an entrepreneur will gain by going through incubation process. (5 Marks)
e) list 5 factors that must be considered during product pricing (5marks)
f) discuss four advantages of a public limited company over a private limited company (4marks)
SECTION B
QUESTION TWO
a) discuss the roles of government in promoting and protecting businesses in Kenya (10marks)
b) explain five benefits of an ordinary share capital over preference share capital (10marks)
Question 3
a) a successful enterprise should be well organized. discuss various steps involved in preparation of a business plan (10 marks)
b) discuss five specific roles of a business plan (10marks)
QUESTION 4
a) explain five benefits a business will enjoy from incorporating ICT in business activities (12 marks)
b) for an entrepreneur to be successful he needs to understand his market well discuss the 4ps in marketing (8 marks)
QUESTION 5
a) a business should be strategically placed in order to attract and retain most customers. discuss factors an entrepreneur should consider while choosing a business location (10 marks)
b) for business growth and survival it is important to understand and incorporate global trends. bring out benefits a business will enjoy by going global. (10 marks)

Bucu 004 Communication Skills Question Paper

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