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Cmm 325: Business Research Methods Question Paper

Cmm 325: Business Research Methods

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF ACCOUNTING AND FINANCE
EVENING PROGRAMME
CMM 325: BUSINESS RESEARCH METHODS
Duration 2 hrs
Instructions: Answer Questions ONE and ANY OTHER TWO questions
Q1. The county government of Maendeleo intends to open a global computer manufacturing company during the next financial year. Due to the nature of this investment experts have requested the county leadership to undertake a study on the need and viability of the project before any public funds are invested in this project.
a) Identify a suitable title for this study.
b) What type of research is this? Give reasons.
c) State any three objectives of our study.
d) What is an hypothesis? Discuss the types of hypothesis that you would formulate for this study (use examples)
e) Discuss the significance of this research
f) How would you present statistics in this study.
Q2. Discuss any three non probability sampling methods clearly showing the advantages and disadvantages of each of the methods. (20 marks)
Q3.
a) Differentiate a reference from a bibliography.
b) State any four styles of referencing academic work.
c) Using specific relevant examples to illustrate your answer, discuss how you would reference academic work using any of the styles identified in (b) above.
Q4. Discuss the concepts of validity and reliability as sued in research clearly showing how you improve on each. (20 marks)
*END*

Cmm 325: Business Research Methods Question Paper

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