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Comm 362/363: Media And Society Question Paper

Comm 362/363: Media And Society

Course:Bachelor Of Communication And Media

Institution: Kisii University question papers

Exam Year:2017

INSTRUCTIONS:
Answer question ONE and any other TWO questions.

QUESTION ONE.

(a) Discuss five ways in which media acts as a conduct for social change.(10mks).

(b) With an example from local political scene, discuss the following concepts are applied by the media in a political campaign. (12mks(.
(i) Activations.
(ii) Reinforcement.
(iii) Conversion.

(c) With reference to the local media discuss the various effects of television on social behaviour. (8mks).

QUESTION TWO.

(a) Radio has been and remains a useful tool in mass communication. With specific reference to the war of the world's broadcast, discuss five characteristics of radio that make it powerful. (10mks).

(b) Discuss five ways in which society influences media's coverage of topical issues.

QUESTION THREE.

(a) The media is supposed to play an objective role in political campaign. In reference to the Kenyan situation, discuss the various challenges that compromise this key role of the media. (10mks).

(b) To what extent do yo agree that the media contributes to the economic growth of society?

QUESTION FOUR.

(a) Society requires certain communication needs be met most of which are handled by the mass media. with reference to the Kenyan media, discuss the media in society.(10mks).

(b) Discuss the contribution of social media in the spread of information in society focusing on the advantages and disadvantages of this new medium. (10mks)

QUESTION FIVE.

(a) Studied done have portrayed the media as having a number of effects on audiences with relevant and well illustrated examples discuss the effects of movies on children. (10mks).

(b) Compare and contrast today's media audience with pre- media audience.

Comm 362/363: Media And Society Question Paper

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