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Heh: 2406 Human Resource Public Relations Question Paper

Heh: 2406 Human Resource Public Relations

Course:Bachelor Of Human Resource Management

Institution: Jomo Kenyatta University Of Agriculture And Technology question papers

Exam Year:2017

JOMO KENYATTA UNIVERSITY OF SCIENCE AND TECHNOLOGY
YEAR IV SEMESTER I EXAMINATION FOR THE DEGREE OF BACHELOR OF HUMAN RESOURCE MANAGEMENT
HEH 2406: HUMAN RESOURCE PUBLIC RELATIONS
DATE: JUNE 2017
TIME: 2HOURS.
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS

QUESTION ONE
a) One of the factors that contribute to unhealthy human relations in an organization is work-related
stress. Outline the measures that management should take to minimize stress. (10 Marks)
b)Explain the benefits an organization would derive from developing good human relations among its
employees. (10 Marks)
c) Outline the steps followed when developing a public relation plan. (10 Marks)

QUESTION TWO
a) Discuss the techniques used to evaluate public relation programs in an organization. (10 Marks)
b) Highlight the roles of corporate identity in an organization. (10 Marks)

QUESTION THREE
a) Outline the benefits of using primary data for public relation research. (10 Marks)
b) Highlight the challenges that may be faced by public relations practitioners in carrying out their duties. (10 Marks)

QUESTION FOUR
Distinguish between public relations and advertisements. (10 Marks)

QUESTION FIVE
a) Explain the factors that should be considered when determining the publics of an organization.(10 Marks)
b) Explain the effects of inadequate employee communication in an organization. (10 Marks)

Heh: 2406 Human Resource Public Relations Question Paper

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