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Btm 3111:Introduction To Tourism Management Question Paper

Btm 3111:Introduction To Tourism Management

Course:Bachelor Of International Tourism Management

Institution: Jaramogi Oginga Odinga University Of Science And Technology question papers

Exam Year:2012/2013

JARAMOGI OGINGA ODINGA
UNIVERSITY
UNIVERSITY EXAMINATIONS 2012/2013
FIRST YEAR FIRST SEMESTER UNIVERSITY EXAMINATIONS
SCHOOL OF BUSINESS & LEGAL STUDIES
BACHELOR OF INTERNATIONAL TOURISM MANAGEMENT
BTM 311
1: INTRODUCTION TO TOURISTS MANAGEMENT
INSTRUCTIONS:
1. This paper contains SIX (6) questions
2. Answer all the questions in SECTION A (Compulsory) and ANY other
Two questions in SECTION B. 3. Answer all the questions in the answer booklet provided

Section A (Answer all the questions)
Q1.
a) Explain three main elements pulled together by the definition of
tourism given by the World Tourism Organization (UNWTO).
(6mks)
b) Explain the continuity and change in the historical development of
tourism. (4mks)
c) What role does transport play as a focus for tourist activities?
(2mks)
Q2. What are the future prospects for space tourism? (8mks)
Q3.
a) What is the role of consumer behavior in understanding what
tourists want to purchase? (4mks)
b) Do consumers always follow rational decision-making approaches
when purchasing products such as holidays? (6mks)
Section B (answer any two questions)
Q4.
a) Describe Maslow’s model in understanding tourist motivation.
b) Is Maslow’s model redundant and superseded by specific social
psychology studies of tourism, or is it still the basis for all analysis
of tourism motivation? (20mks)
Q5. Use ‘supply chain’ concept to explain the way tourism products are
assembled. Use well labeled diagram where necessary. (20mks)
Q6
a) How do travel agents operate?
b) What are the main roles and responsibilities of travel agents?
c) What types of services and products do travel agents sell?
(20mks)

Btm 3111:Introduction To Tourism Management Question Paper

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