Comm 351: Communication In Marketing And Sales Question Paper
Comm 351: Communication In Marketing And Sales
Course:Bachelor Of Arts In Communication And Media
Institution: Kisii University question papers
Exam Year:2014
SECTION A (30 MARKS)
1. a) Define the term marketing mix and briefly explain the components of marketing mix. (10 marks)
b) Define the following terms (10 marks)
i) product planning
ii) marketing
iii) sales management
iv) product development
c) describe 5 characteristics of a good sales person. (10 marks)
SECTION B ANSWER ANY TWO QUESTIONS(40 MARKS)
2. Discuss the process involved in product planning. (20 marks)
3. Discuss the element of communication in marketing. (20 marks)
4. a) what do you understand by the term product life cycle. (4 marks)
b)briefly describe the four stages that prevail in product life. (16 marks)
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