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Ucu 002 Business Communications Question Paper

Ucu 002 Business Communications

Course:Bachelor Of Business Information Technology

Institution: Mount Kenya University question papers

Exam Year:2011

UNIVERSITY EXAMINATION 2010/2011
SCHOOL OF PURE AND APPLIED SCIENCES
DEPARTMENT OF INFORMATION TECHNOLOGY

REGULAR

UNIT CODE: UCU 002
UNIT TITLE: BUSINESS COMMUNICATIONS
DATE: JULY 2011 MAIN EXAM TIME: 2HRS
Instructions
1. This paper has two parts: Section ‘A’ AND Section ‘B’
2. Section ‘A’ has ONE question which is COMPULSORY and carries 30 marks.
3. Section ‘B’ has four questions of which you are required to attempt ANY TWO.
4. The Two questions in Section ‘B’ Carries a Total of 40 marks.

SECTION A (30 MARKS)
1 a. Distinguish between the following terms:

(i) Topic sentence (2mks)
(ii) paragraph unity (2mks)
(iii) Channel noise (2mks)
(iv) By-passing (2mks)
(v) Paragraphing (2mks)
b. What do the following sections contain in a report: (10mks)

(i) Procedure
(ii) Finding
(iii) Terms of reference
(iv) Conclusion
(v) Recommendation

a. Using a detailed diagram, discuss the communication process. (10mks)

SECTION B :( 40MARKS)
2. a. What is effective communication? Discuss four barriers to effective communication
which occur in business organisations? How can they be overcome? (15mks)
b. What are the major steps followed when writing a summary. (5mks)
3. a. Discuss five factors that lead to difficulty in listening. What can we do to be effective
listeners? (15mks)
b. Discuss two basic reading skills aimed at improving reading. (5mks)
Mount Kenya University

4. a. Discuss 5 advantages of the written word over all other forms of communication?
(15mks)
b. Rewrite the following sentences to remove any ambiguity: (5mks)
(i) The money and tickets are still in my wallet that i meant to return to you are in
my wallet.
(ii) He was found sleeping in the bed by the watchman
(iii) Cycling closer, the monster took two great leaps and plunged in to the lake
(iv) Job told Bob that he was not being considered for a promotion
5. a. State the main features of a good business letter. Enumerate some undesirable features
the writer of a business letter should avoid. (15mks)
b. Give brief meaning to the following commonly used terms in business. (5mks)
(i) Oversight
(ii) Reimbursement
(iii) Restraint
(iv) Exchange control
(v) Trade references

Ucu 002 Business Communications Question Paper

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