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Eco-Tourism Question Paper

Eco-Tourism

Course:Bachelor Of Science In Tourism Management

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF TOURISM STUDIES
TSA 203: ECOTOURISM

DATE: Saturday 5th February, 2011 TIME: 11.00 a.m. ? 1.00 p.m.
______________________________________________________________________________
INSTRUCTIONS
Answer question one and any two (2) questions in Section B.

SECTION A
QUESTION ONE
a)
What is ecotourism? [5 marks]
b)
What are the principles behind ecotourism? [10 marks]
c)
Why do you think, ecotourism is a competitive to deal with the effects of mass tourism to a destination? [10 marks]

SECTION B
QUESTION TWO
a)
What are the basic motives towards ecotourism? [10 marks]
b)
Using Roy Morgan's value segment theory, explain the various market segments of ecotourism. [15 marks]
QUESTION THREE
Describe the various aspects of ecotourism that are important to adhere to for eco-tourism certification of hotels in the tourism sector. [25 marks]
QUESTION FOUR
a)
Describe the factors that limit the effectiveness of ecotourism-based interpretation. [10 marks]
b)
Discuss the marketing mix for ecotourism enterprises. [15 marks]
QUESTION FIVE
a)
Describe the advantages and disadvantages of the ecotourism strategy. [10 marks]
b)
Outline the ecotourism strategy development process. [15 marks]