Entreprenuership Education Cat 1 Diploma Ii Marketing Question Paper
Entreprenuership Education Cat 1 Diploma Ii Marketing
Course:Diploma In Marketing (Marketing)
Institution: Machakos University question papers
Exam Year:2011
Time: 1 Hours
1.Nothing happens without a champion.
(a) Explain 3 qualities you should have as a leader. (6 Marks)
(b) Describe 4 ways an entrepreneur can motivate his employees.(8 Marks)
(c) Briefly explain three leadership styles you can apply in your business. (6 Marks)
2. The year 2006 brings with it numerous challenges and this is threatening many entrepreneurs and the survival of their enterprises.
(a) Enumerate four factors which influence change in an enterprise. (8 Marks)
(b) Explain why many employees are likely to resist change. (6 Marks)
(c) Briefly explain three ways you can use to make change more acceptable to your employees. (6 Marks)
3. Many people start business with high hopes of succeeding and making profits. These entrepreneurs may face some problems which may cause a total failure of the business.
Explain five possible causes of business failure. (10 Marks)
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