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Public Relations In Tourism Studies Question Paper

Public Relations In Tourism Studies

Course:Bachelor Of Science In Tourism Management

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF BACHELOR OF TOURISM STUDIES
TSA 408 - PUBLIC RELATIONS IN TOURISM STUDIES
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DATE: SATURDAY 5TH FEBRUARY 2011
TIME: 2.00 P.M. - 4.00 P.M.
INSTRUCTION(S):
ANSWER QUESTION ONE AND ANY TWO (2) QUESTIONS IN SECTION B.
SECTION A

QUESTION ONE
A looming crisis of Antelope hunting has been reported by the Maasai community in Narok. The Maasai live in a remote area with minimal links to markets and very little foreign assistance. Due to food insecurity, antelope hunting has now become much more destructive than in the past, and now threatens the future potential for wildlife tourism in the area?
As a Public relations officer of the Kenya Wildlife Service, how would you :
a)
Enhance the Maasai community?s value of wildlife through non-consumptive uses? (10 marks)
b)
Handle the antelope hunting crisis? (15 marks)

SECTION B
QUESTION TWO
Ol Pejeta conservancy are in the process of instituting a controlled cattle grazing programme in the park. This has arisen as a result of them realizing that community involvement is essential for successful conservation efforts.? As a P.R. consultant, you are to advise them on
a)
The ideal process to take to ensure the success of the P.R. programme. (10 marks)
b)
Any FIVE factors to be taken into account while developing the community-based cattle grazing programme (15 marks)
QUESTION THREE
Recent media analyses indicate that Ol karita conservancy has over the last 5 years, received poor publicity due to ineffective and unresponsive PR. Mr. Msemakweli a successful and experienced PR consultant advised the management that effective PR depends on the media adopted?. Using any relevant illustration:-
a)
State any FIVE forms of PR media that can be adopted. (5 marks)
b)
Give TWO advantages of adopting each of the media stated in (a) above (10 marks)
c)
State FIVE factors would you consider while choosing the media, so as to influence public opinion? (10 marks)
QUESTION FOUR
a)
Using the crisis management model, indicate SIX steps necessary for effective crisis management. (12 marks)
b) Differentiate between the following concepts/terms:-
a. Public relations vs. Corporate social responsibility
b. Publicity vs. Public relations
c. Spin doctors vs. PR consultants
d. Media evaluation charts vs. Visibility assessments
(Each 2 marks)
c)
Identify the sources of human-wildlife conflicts in Kenyan protected areas. (5 marks)
QUESTION FOUR
a)
For effective press relations, it is important to understand the operations of the press. Briefly explain any FOUR fundamental operations of the press. (8 marks)
b)
What are the roles of press relations and how would a conservancy achieve good press relations? (12 marks)

Public Relations In Tourism Studies Question Paper

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