Get premium membership and access revision papers, questions with answers as well as video lessons.

Principles Of Marketing (Buss 218) 1St Trimester 2014 Question Paper

Principles Of Marketing (Buss 218) 1St Trimester 2014 

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2014



PRINCIPLES OF MARKETING (BUSS 218) 1ST TRIMESTER 2014
KENYA METHODIST UNIVERSITY

END OF 1'ST 'TRIMESTER 2014 (SB) EXAMINATION

FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BUSS 218/MKTG 218
UNIT TITLE : PRINCIPLES OF MARKETING
TIME : 2 HOURS


INSTRUCTIONS

Answer any three questions

Question One

What do you understand by the term marketing
(5 Marks)
Describe how a marketer can scan the marketing environment
(15 Marks)
Question Two

Define marketing environment
(2 Marks)
Differentiate the external and internal marketing environment
(4 marks)
Briefly explain what macro-environment entails
(14 marks)
Question Three

Write short notes on the 4P’s of marketing (20 marks)
Question Four

Briefly explain the five methods of product promotion
(15 Marks)
What’s the importance of product promotion?
(5 Marks)
Question Five

Describe briefly the demographic basis for segmentation (20 marks)




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2024 by KenyaPlex.com. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise