Principles Of Marketing (Buss 218) 1St Trimester 2014 Question Paper
Principles Of Marketing (Buss 218) 1St Trimester 2014
Course:Bachelor Of Business Information Technology
Institution: Kenya Methodist University question papers
Exam Year:2014
PRINCIPLES OF MARKETING (BUSS 218) 1ST TRIMESTER 2014
KENYA METHODIST UNIVERSITY
END OF 1'ST 'TRIMESTER 2014 (SB) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BUSS 218/MKTG 218
UNIT TITLE : PRINCIPLES OF MARKETING
TIME : 2 HOURS
INSTRUCTIONS
Answer any three questions
Question One
What do you understand by the term marketing
(5 Marks)
Describe how a marketer can scan the marketing environment
(15 Marks)
Question Two
Define marketing environment
(2 Marks)
Differentiate the external and internal marketing environment
(4 marks)
Briefly explain what macro-environment entails
(14 marks)
Question Three
Write short notes on the 4P’s of marketing (20 marks)
Question Four
Briefly explain the five methods of product promotion
(15 Marks)
What’s the importance of product promotion?
(5 Marks)
Question Five
Describe briefly the demographic basis for segmentation (20 marks)
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