Principles Of Marketing (Buss 218) (Mktg 218) 3Rd Trimester 2014 Question Paper
Principles Of Marketing (Buss 218) (Mktg 218) 3Rd Trimester 2014
Course:Bachelor Of Business Information Technology
Institution: Kenya Methodist University question papers
Exam Year:2014
PRINCIPLES OF MARKETING (BUSS 218) (MKTG 218) 3RD TRIMESTER 2014
KENYA METHODIST UNIVERSITY
END OF 3'rd 'TRIMESTER 2014 (SB) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BUSS 218/MKTG 218
UNIT TITLE : PRINCIPLES OF MARKETING
TIME : 2 HOURS
INSTRUCTIONS
Answer all questions in Section A and two questions in section B
SECTION A
Question One
Outline the objectives of marketing to a firm. (5 marks)
Question Two
List factors considered in selecting channels of distribution. (5 Marks)
Question Three
Using education products, describe the factors influencing consumer’s buying behavior. (10 marks)
Question Four
Explain how a firm can modify their product line to increase customer satisfaction. (10 marks)
SECTION B
Question Five
Using the extended marketing mix as a base, describe the unique service characteristics and explain how a boarding primary will manage its challenges. (15 Marks)
Question Six
With a well explain diagram describe the product life cycle and explain the marketing strategies applicable in each stage of the PLC. (15 Marks)
Question Seven
Describe five factors that may affect the process of price formulation in firms. (15 marks)
Question Eight
Describe the three types of sales promotion available for firms. (15 marks)
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