Mktg 218 :Principles Of Marketing End Of 1'St 'Trimester 2015 Question Paper
Mktg 218 :Principles Of Marketing End Of 1'St 'Trimester 2015
Course:Bachelor Of Business Information Technology
Institution: Kenya Methodist University question papers
Exam Year:2015
KENYA METHODIST UNIVERSITY
END OF 1'ST 'TRIMESTER 2015 (PT) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : MKTG 218
UNIT TITLE : PRINCIPLES OF MARKETING
TIME: 2 HOURS
INSTRUCTIONS
Answer Question One and any other Two Questions
Question One
You have been employed as a Marketing Manager of a newly formed manufacturing company. Your first assignment is to set up prices for the products. What factors will you consider?
(12 Mks)
Explain using examples the following distribution strategies:
Intensive distribution
(3 Mks)
Selective distribution
(3 Mks)
Exclusive distribution
(3 Mks)
Marketing is all around us. Discuss the advantages of marketing:
to the society.
(4 Mks)
to individual business firms.
(5 Mks)
Question Two
The uniqueness of services demands that more elements be added into the marketing mix. Indentify and explain these elements.
(10 Mks)
Segmentation plays a key role in the development of an effective marketing strategy. What factors would a marketer consider as a requirement for effective segmentation?
(10 Mks)
Question Three
Discuss the factors that influence consumer behavior and their marketing implications.
(12 Mks)
Define marketing research. Give the steps to follow when conducting a market research.
(8 Mks)
Question Four
Write brief notes on the following elements of the marketing promotional MDC.
Advertising
Sales promotion
Personal selling
Publicity/public relations.
(20 Mks)
Question Five
Explain what you understand by marketing and discuss the functions of marketing.
(10 Mks)
Discuss the buying decision process involved before making a decision to purchase,
(10 Mks)
More Question Papers
Exams With Marking Schemes
Popular Exams
Mid Term Exams
End Term 1 Exams
End Term 3 Exams
Opener Exams
Full Set Exams
Return to Question Papers