Mktg 218 :Principles Of Marketing 2Nd Trimester 2016 Question Paper
Mktg 218 :Principles Of Marketing 2Nd Trimester 2016
Course:Bachelor Of Business Information Technology
Institution: Kenya Methodist University question papers
Exam Year:2016
Principles of Marketing(MKTG 218) 2nd Trimester 2016 FT
KENYA METHODIST UNIVERSITY
END OF 2'ND 'TRIMESTER (FT) 2016 EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : MKTG 218
UNIT TITLE : PRINCIPLE OF MARKETING
TIME: 2 HOURS
INSTRUCTIONS
Answer Question One and any other Two Questions.
Question One
Explain the benefits of marketing to a wider society.
(10 Marks)
Define the term marketing and describe the key elements of the marketing Process.
(8 Marks)
List and describe the key drivers in the growth of international market.
(12 Marks)
Question Two
Highlight the key factors in the external marketing environment.
(8 Marks)
Define the consumer market and construct a simple model of the Buyer Decision Process.
(12 marks)
Question Three
Identify and describe the key factors Influencing Consumer Behavior.
(10 Marks)
How do customers behave towards a deteriorating product quality?
(10 Marks)
Question Four
Describe the four major steps in product development process.
(12 Marks)
Distinguish between Market segment, target market and market positioning.
(8 Marks)
Question Five
Marketing is a process involving a set of interdependent activities in the flow of a commodity from the producer to the consumer with examples; explain the key stages in this process. (20 Marks)
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