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Mktg 218 :Principles Of Marketing 2Nd Trimester 2016 Question Paper

Mktg 218 :Principles Of Marketing 2Nd Trimester 2016 

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2016



Principles of Marketing(MKTG 218) 2nd Trimester 2016 FT
KENYA METHODIST UNIVERSITY

END OF 2'ND 'TRIMESTER (FT) 2016 EXAMINATION

SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : MKTG 218
UNIT TITLE : PRINCIPLE OF MARKETING

TIME: 2 HOURS

INSTRUCTIONS

Answer Question One and any other Two Questions.
Question One

Explain the benefits of marketing to a wider society.
(10 Marks)
Define the term marketing and describe the key elements of the marketing Process.
(8 Marks)
List and describe the key drivers in the growth of international market.
(12 Marks)
Question Two

Highlight the key factors in the external marketing environment.
(8 Marks)
Define the consumer market and construct a simple model of the Buyer Decision Process.
(12 marks)
Question Three

Identify and describe the key factors Influencing Consumer Behavior.
(10 Marks)
How do customers behave towards a deteriorating product quality?
(10 Marks)
Question Four

Describe the four major steps in product development process.
(12 Marks)
Distinguish between Market segment, target market and market positioning.
(8 Marks)

Question Five

Marketing is a process involving a set of interdependent activities in the flow of a commodity from the producer to the consumer with examples; explain the key stages in this process. (20 Marks)




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