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Studio And Workshop Presentation Ii Question Paper

Studio And Workshop Presentation Ii

Course:Bachelor Of Science (Fashion Design & Marketing)

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
SCIENCE (FASHION DESIGN & MARKETING)
HFD 412: STUDIO AND WORKSHOP PRESENTATION II

DATE: Monday 28th December, 2009

TIME: 11.00 p.m – 1.00p.m

INSTRUCTIONS
1. This examination paper consists of TWO (2) sections A and B.
2. Answer ALL questions in SECTION A.
3. Answer TWO (2) questions from SECTION B.
4. Use the answer booklet provided for your work.

SECTION A – COMPULSORY QUESTIONS (30 MARKS)

1
a)
What is the meaning of the term‘space’ in visual merchandising. Give examples of the types of space created and their effect in any given display composition. [7 marks]
b)
Give at least three (3) factors that enhance a well executed special event. [3 marks]
2
a)
Explain what you understand by the term ‘Environmental display’ and give four (4) areas where it can be effectively applied. [5 marks]
b)
‘Emphasis is visual expression in visual merchandising’. Support this statement by giving ways on how it can be achieved. [5 marks]
3
a)
What is the key role of background in visual merchandising? [2 marks]
b)
Explain fully what you understand by the term ‘ visual merchandising’. [6 marks]
c)
Form is an element of design in visual merchandising. Give 2 of its major categories. [2 marks]

SECTION B – ANSWER ANY TWO (2) QUESTIONS (40 MARKS)
4
a)
Describe value in colour and explain how it contributes to the mood in a windows display. [8 marks]
b)
Describe the use of harmony in visual merchandising and its effects on a composition. [5 marks]
c)
Explain how a fashion merchandiser would successfully achieve asymmetrical nbalance and why its used in window ndisplays. [5 marks]
d)
Explain the ultimate goal of visual merchandising? [2 marks]
5
a)
Discuss the disadvantages of each of the following window displays.
Closed back window display
Open back window display
Island window display
[9 marks]
b)
List at least 3 elements in design and explain their role in visual merchandising. [6 marks]
c)
Explain the two major types of display used in visual merchandising. [5 marks]
6
a)
Explain the purpose of light in retail promotional efforts. [7 marks]
b)
Discuss in detail the goals of visual merchandising to a fashion merchandiser. [10 marks]
c)
Briefly explain the visual rhythm. [3 marks]

Studio And Workshop Presentation Ii Question Paper

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