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Age 240: Agricultural Marketing Question Paper

Age 240: Agricultural Marketing

Course:Bachelor Of Science In Agricultural Economics

Institution: University Of Eldoret question papers

Exam Year:2016

UNIVERSITY OF ELDORET
SCHOOL OF AGRICULTURE AND BIOTECHNOLOGY
DEPARTMENT OF AGRICULTURAL ECONOMICS AND RURAL DEVELOPMENT
SECOND YEAR, SECOND SEMESTER 2015/2016 ACADEMIC YEAR.
BACHELOR OF AGRICULTURAL ECONOMICS
AGE 240: AGRICULTURAL MARKETING
INSTRUCTIONS; answer question ONE and choose any other three questions.
QUESTION ONE
a) Define agriculture marketing and explain it's objectives and importance of of marketing to Kenyas economy (5mks)
b) Using examples explain the approaches used in the study of marketing (5mks)
C) Explain unique features of agricultural products which presents a certain marketing problems and suggest possible solutions to overcome this problem (5mk)
d) Using examples explain the types of markets that exists and the uniqueness of the different types of markets available to marketing of products (5mks)
e) Explain the forms of government intervention, their objectives and limitations in marketing agricultural products (5mks)
QUESTION TWO
a) Explain the problems and misconceptions of agricultural marketing margins in a marketing system (5mks)
b) Explain the alternative pricing strategies available to producers who want to introduce new products in a highly competitive market (5mks)
c) Explain the marketing challenges facing small holder horticultural producers and the strategies used to respond to these challenges facing small holder horticultural producers (5mks)
d) Define consumerism and explain agricultural marketing strategies that can be used to meet consumerism (5mks)
e) Explain the controllable and uncontrollable variables affecting agricultural marketing environment and how these variables can be overcome (5mks)
QUESTION THREE
a) Define the terms 'marketing risk and uncertainities' as used in agricultural marketing and explain the types of market risks and uncertainties (5mks)
b) With relevant examples explain explain the causes of agricultural marketing risks and how producers manage risks one marketing of their agricultural commodities (5mks)
c) Explain how producers address the challenges of price fluctuations (5 mks)
d) Explain the factors that affect the agricultural market structure, conduct and performance of the marketing system (5mks)
QUESTION FOUR
a) Explain the types of market information and the criteria used to select market information in marketing agricultural products (5mks)
b) Define grading and standardization as used in agricultural marketing and give the advantages and disadvantages of grading and standardization (5mks)
c) Explain the benefits and challenges of cooperative movement in marketing agricultural products in Kenya (5mks)
d) With an example of agricultural commodity explain the various marketing functions performed and the different utilities created by marketing of these products (5mks)
e) Define agricultural market research and explain the steps that are to be taken in the agricultural market research process (5mks)
QUESTION FIVE
a) Explain the functions of a commodity market in the marketing of agricultural products giving advantages and disadvantages of this type of marketing structure. (5mks)
b) Explain the types and functions of distribution channels in marketing of agricultural products. (5mks)
c) What is the significance of speculation in marketing agricultural products. (5mks)
d) Designing of a new product always raises a number of problems. One of them is failure of the product to sell in the market within a short span period. Explain reasons for failure agricultural products to sell in a given market. (5mks)
e) Explain factors that the producers of agricultural products needs to consider when determining the type and mode of transport to use for their agricultural marketing. (5mks)

Age 240: Agricultural Marketing Question Paper

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