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Jmc 201: Intrusion To Advertising Question Paper

Jmc 201: Intrusion To Advertising

Course:Bachelor Of Journalism And Mass Communication

Institution: Kaimosi Friends University College question papers

Exam Year:2016

KAIMOSI FRIENDS UNIVERSITY COLLEGE

UNIVERSITY EXAMINATIONS 2015/2016 ACADEMIC YEAR

SECOND YEAR SECOND SEMESTER EXAMINATIONS FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION

COURSE CODE:JMC 201

COURSE TITLE: INTRODUCTION TO ADVERTISING

23/04/2016

2 HOURS

INSTRUCTIONS TO CANDIDATES
Answer question ONE and any other two questions

1)a.Trace the origin and development of advertising. 10 mks

b. Discuss the classification of advertising. 10 mks

c. Identify and Explain five types of advertising. 10 mks

2)a. Explain any five reasons why planning is required in advertising. 10 mks

b. Highlight any ten accusations leveled against advertising. 10 mks

3)a.Explain the 4 PS' of marketing. 10 mks

b. Compare and contrast radio and television as platforms for advertising. 10 mks

4)a.Explain any five economic roles of advertising. 10 mks

b. Identify and Explain three ways in which advertisers earn their income in Kenya. 10 mks

5).a. Explain the organization of advertising industry. 10 mks

b. Discuss the components of advertising campaign emphasizing the need for research in all stages of the campaign and after. 10 mks

Jmc 201: Intrusion To Advertising Question Paper

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