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Jmc 407: Advertising To The Consumer Question Paper

Jmc 407: Advertising To The Consumer

Course:Bachelor Of Journalism And Mass Communication

Institution: Kaimosi Friends University College question papers

Exam Year:2014

KAIMOSI FRIENDS UNIVERSITY COLLEGE

UNIVERSITY EXAMINATIONS 2014/2015 ACADEMIC YEAR

FOURTH YEAR FIRST SEMESTER EXAMINATIONS FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION

COURSE CODE: JMC 407

COURSE TITLE: ADVERTISING TO THE CONSUMER

20TH /02/2015

2 HOURS

INSTRUCTIONS TO CANDIDATES
Answer question ONE and any other two questions

1).A beer manufacturing company launched a new brand of beer,which according to them was better than their most popular beer in market.Because of this fact they decided not to advertise it and failed to make an impact in the market.It was eventually withdrawn from the market.As an advertising consultant,explain the four things that advertising would have done to this otherwise'good product'. 30 mks

2) Discuss the following in relation to advertising media:20 mks

a. Circulation

b. Reach

c. Frequency

d. Audience

3) Explain in detail why advertising is considered a communication process. 20 mks

4)a) Explain why it is important to identify the changing nature of the consumer as early as possible. 10 mks

b. How are these changes likely to impact on the development of advertising. 10 mks

5). Analyse the advertising attached.Rxplain in detail how it fits into one of the categories of advertising. 20 mks

Jmc 407: Advertising To The Consumer Question Paper

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