Jmc 407: Advertising To The Consumer Question Paper
Jmc 407: Advertising To The Consumer
Course:Bachelor Of Journalism And Mass Communication
Institution: Kaimosi Friends University College question papers
Exam Year:2014
KAIMOSI FRIENDS UNIVERSITY COLLEGE
UNIVERSITY EXAMINATIONS 2014/2015 ACADEMIC YEAR
FOURTH YEAR FIRST SEMESTER EXAMINATIONS FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION
COURSE CODE: JMC 407
COURSE TITLE: ADVERTISING TO THE CONSUMER
20TH /02/2015
2 HOURS
INSTRUCTIONS TO CANDIDATES
Answer question ONE and any other two questions
1).A beer manufacturing company launched a new brand of beer,which according to them was better than their most popular beer in market.Because of this fact they decided not to advertise it and failed to make an impact in the market.It was eventually withdrawn from the market.As an advertising consultant,explain the four things that advertising would have done to this otherwise'good product'. 30 mks
2) Discuss the following in relation to advertising media:20 mks
a. Circulation
b. Reach
c. Frequency
d. Audience
3) Explain in detail why advertising is considered a communication process. 20 mks
4)a) Explain why it is important to identify the changing nature of the consumer as early as possible. 10 mks
b. How are these changes likely to impact on the development of advertising. 10 mks
5). Analyse the advertising attached.Rxplain in detail how it fits into one of the categories of advertising. 20 mks
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