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Jmc 304: Book Publishing Question Paper

Jmc 304: Book Publishing

Course:Bachelor Of Journalism And Mass Communication

Institution: Kaimosi Friends University College question papers

Exam Year:2015

KAIMOSI FRIENDS UNIVERSITY COLLEGE

UNIVERSITY EXAMINATIONS 2014/2015 ACADEMIC YEAR

THIRD YEAR FIRST SEMESTER EXAMINATIONS FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION

COURSE CODE JMC 304

COURSE TITLE:BOOK PUBLISHING

DECEMBER 10th 2015

2HOURS

INSTRUCTIONS TO CANDIDATES

Answer question ONE and any other two questions

1)a) Explain the following terms as used in book publishing. 9mks

i. Camera-Ready-Copy(CRC)

ii. Print-run

iii. ISBN

b. Prof Nandi submitted his manuscript targeting the primary syllabus in Kenya schools to KAFUCO Press,one of the leading scholarly publishers in the region.The review report was very positive on content.The work was however not accepted.Discuss some for factors which might have led to rejection of the work despite the apparently good review report. 21 mks

2) Discuss some challenges facing book industry in Kenya today. 20 mks

3). Discuss any four areas of book publishing. 20 mks

4). At a book fair in Kisumu in April 2014,publishers were accused of exploiting authors ,by paying them low royalties,As a publisher how would you justify the apparently low royalties offered to authors. 20 mks

5) Explain the roles of a publisher in the life of a book: 20 mks

a. Edits manuscripts

b. Assesses manuscripts

c. Printing

d. Promoting and publicizing books to their intended readers.

Jmc 304: Book Publishing Question Paper

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