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E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2014 Question Paper

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2014

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2014

E-COMMERCE (BBIT 436) (CISY 428) 1st trimester 2014
KENYA METHODIST UNIVERSITY

END OF 1'ST 'TRIMESTER 2014 (EVENING) EXAMINATION

FACULTY : COMPUTING & INFORMATICS
DEPARTMENT : COMPUTER SCIENCE AND BUSINESS
INFORMATION
UNIT CODE : BBIT 436/CISY428
UNIT TITLE : E-COMMERCE
TIME : 2 HOURS

Instructions:

Question One

Explain two management challenges in building a successful e-commerce website.
(4mks)
Differentiate between a business model and a business plan. (4mks)
Explain two ways in which a business may opt to host its e-commerce website.
(4mks)
List any six basic functionalities provided by a web server within an e-commerce context.
(6mks)
Give difference between a web server and a web browser.
(4mks)
Explain any two forms intellectual property.
(4mks)
Differentiate between cyber piracy and cybersquatting.
(4mks)
Question Two

Explain the function of each of the layers of the TCP/IP network model.
(5mks)
E-commerce and the technologies underlying are revolutionizing business in today’s world. Explain any five features of e-commerce.
(5mks)
Question Three

Explain five features of the internet that enables it to facilitate e-commerce.
(5mks)
Describe the five key steps in developing and e-commerce security plan.
(5mks)
By giving examples, explain any three net pricing strategies.
(5mks)
Question Four

State the five major steps involved in the systems development life cycle in the systems development life cycle for an e-commerce site.
(5mks)
By giving examples, explain five ways in which the internet can be used as a marketing tool.
(5mks)
Describe the three layers of an enterprise application that can be used to support e-commerce.
(5mks)

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2014 Question Paper

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