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E-Commerce B(Bbit 436) (Cisy 428) 1St Trimester 2014 Question Paper

E-Commerce B(Bbit 436) (Cisy 428) 1St Trimester 2014

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2014

E-COMMERCE B(BBIT 436) (CISY 428) 1st trimester 2014
KENYA METHODIST UNIVERSITY

END OF 1'ST 'TRIMESTER 2014 (DAY) EXAMINATION

FACULTY : COMPUTING & INFORMATICS
DEPARTMENT : COMPUTER SCIENCE AND BUSINESS
INFORMATION
UNIT CODE : BBIT 436/CISY 428
UNIT TITLE : E-COMMERCE
TIME : 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions

Question One

Name four areas in which companies can conduct business online (4 Marks)
Give the key functional areas that continue to udergo change due to impact of E-commerce on marketing and business trends
(4 Marks)
List the four benefits of ECRM
(4 marks)
State the unique benefits internet has brought to marketing which were previously inexistent under traditional business set up
(4 Marks)
Name four limitations of e-commerce
(2 Marks)
List the potential problems that become rampant with the use of substandard network infrastructure
(4 Marks)
Name the four general classes of security attacks related to transactions
(4 Marks)
Name the matters covered in the E-commerce agreement
(4 Marks)
Question Two

Explain the various issues faced in implementing E-commerce
(10 marks)
Name and explain the common network terminologies
(10 Marks)
Question Three

Explain the key fundamental forces behind the rapid advancement of internet marketing
(10 Marks)
Explain the approaches or strategies that a business can implement to counter the threats of competitive forces within the environment
(10 Marks)
Question four

Explain the principal attributes that may propel customers towards an internet based platform
(10 Marks)
Explain the main challenges to internet oriented marketing
(10 Marks)

E-Commerce B(Bbit 436) (Cisy 428) 1St Trimester 2014 Question Paper

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