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E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2014 Question Paper

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2014

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2014

E-COMMERCE (BBIT 436) (CISY 428) 3RD TRIMESTER 2014
KENYA METHODIST UNIVERSITY

END OF 3'rd 'TRIMESTER 2014 (PT) EXAMINATION

FACULTY : COMPUTING & INFORMATICS
DEPARTMENT : COMPUTER SCIENCE AND BUSINESS
INFORMATION
UNIT CODE : BBIT 436/CISY 428
UNIT TITLE : E-COMMERCE
TIME : 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions

Question One

What is a market space?
(2 marks)
What is a business model? How does it differ from a business plan?
(4 Marks)
List 3 major advantages of having a strong brand. How does a strong brand positivity influence consumer purchasing?
(6 marks)
List 4 types of e-commerce
(2 marks)
Briefly explain five advantages of e-commerce to a customer.
(5 marks)
Using clear indicators, differentiate between e-business and e-commerce.
(3 Marks)
Explain briefly the features of internet II.
(6 Marks)
Define cybersquatting.
(2 marks)
Question Two

Explain how web profiling is supposed to benefit both consumers and businesses.
(8 marks)
Name the five stages in the buyer decision process and briefly describe the online and offline marketing activities used to influence each.
(12 Marks)
Question Three

Describe how internet and web features and services support e-commerce.
(8 marks)
Describe the five revenue models used by e-commerce firms.
(10 marks)
What are the two benefits of universal standards?
(2 marks)
Question Four

What are the eight key components of an effective business model? Explain.
(8 marks)
Name and describe five services currently available through the web.
(10 marks)
Name 2 of the business consequences that can result from growth in information density.
(2 marks)

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2014 Question Paper

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