Get premium membership and access revision papers, questions with answers as well as video lessons.

Bbit 436 :E-Commerce Question Paper

Bbit 436 :E-Commerce

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2014

E-COMMERCE (BBIT 436) (CISY 428) (BUSS 347) 3RD TRIMESTER 2014
KENYA METHODIST UNIVERSITY

END OF 3'rd 'TRIMESTER 2014 (FT) EXAMINATION

FACULTY : COMPUTING & INFORMATICS
DEPARTMENT : COMPUTER SCIENCE AND BUSINESS
INFORMATION
UNIT CODE : BBIT 436/CISY 428/BUSS 347
UNIT TITLE : E-COMMERCE
TIME : 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions

Question One

Outline any four features on the web that support e-commerce activities.
(4 marks)
It is important to optimize on the performance of an e-commerce website. Explain how such optimization can be achieved in the following areas:
(9 marks)
Page generation
Page delivery
Page content
Describe the three key points that pose security threat in the e-commerce environment.
(6 marks)
Explain how risk assessment and security audit can enhance e-commerce transactions security.
(5 marks)
Explain any three reasons why people do not purchase online.
(6 marks)
Question Two

Discuss potential limitations of the growth of B2C e-commerce.
(8 marks)
Elaborate on the key elements of an e-commerce business model.
(12 marks)
Question Three

(i) What is meant by the term chickstream marketing?
(2 marks)
(ii) Explain chickstream factors used to understand online customer behavior. (8 marks)
Discuss technologies used in internet marketing.
(10 marks)
Question Four

What challenges arise in the e-commerce environment when safeguarding the following:-
(9 marks)
Information rights
Property rights
Public safety and welfare
What opportunities and challenges has content digitization brought in the business world?
(11 marks)

Bbit 436 :E-Commerce Question Paper

More Question Papers

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams