Bbit 436 :E-Commerce Question Paper
Bbit 436 :E-Commerce
Course:Bachelor Of Business Information Technology
Institution: Kenya Methodist University question papers
Exam Year:2014
E-COMMERCE (BBIT 436) (CISY 428) (BUSS 347) 3RD TRIMESTER 2014
KENYA METHODIST UNIVERSITY
END OF 3'rd 'TRIMESTER 2014 (FT) EXAMINATION
FACULTY : COMPUTING & INFORMATICS
DEPARTMENT : COMPUTER SCIENCE AND BUSINESS
INFORMATION
UNIT CODE : BBIT 436/CISY 428/BUSS 347
UNIT TITLE : E-COMMERCE
TIME : 2 HOURS
INSTRUCTIONS
Answer question one and any other two questions
Question One
Outline any four features on the web that support e-commerce activities.
(4 marks)
It is important to optimize on the performance of an e-commerce website. Explain how such optimization can be achieved in the following areas:
(9 marks)
Page generation
Page delivery
Page content
Describe the three key points that pose security threat in the e-commerce environment.
(6 marks)
Explain how risk assessment and security audit can enhance e-commerce transactions security.
(5 marks)
Explain any three reasons why people do not purchase online.
(6 marks)
Question Two
Discuss potential limitations of the growth of B2C e-commerce.
(8 marks)
Elaborate on the key elements of an e-commerce business model.
(12 marks)
Question Three
(i) What is meant by the term chickstream marketing?
(2 marks)
(ii) Explain chickstream factors used to understand online customer behavior. (8 marks)
Discuss technologies used in internet marketing.
(10 marks)
Question Four
What challenges arise in the e-commerce environment when safeguarding the following:-
(9 marks)
Information rights
Property rights
Public safety and welfare
What opportunities and challenges has content digitization brought in the business world?
(11 marks)
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